The Brand Story Video - Connecting with Clients
"People do not buy goods & services, they buy relations, stories, & magic." - Seth Godin
The first video we recommend for most businesses is the Brand Story Video... Why is that? Because it's a great way to give potential customers a glimpse inside your business and its mission, as well as a look at who you are.
A good brand story should evoke emotion, build trust, and foster connection. Letting people see who you are and what your business means to you will do all these things.
But how do you do all that? What if you aren’t sure what to say? Don’t worry… That’s why we’re here! Banner Day Films will guide you through our discovery and consultation process to help you figure out your message and how best to convey it.
We worked with the DC nonprofit The MusicianShip to create an emotionally engaging video for their fundraising gala. Letting the teens they work with talk about the affect the program has had on them was a powerful way to convey their mission.
Baltimore business owner, White Coffee Creative’s Jessica spoke about her dedication to her clients and love for her city and community, which shows her personality and highlights White Coffee Creative’s collaborative process.
Not to mention, having a video on your website is great for Search Engine Optimization (SEO). Search engines love video! Google now shows videos at the top of many search results.
To learn more about how you can use video for your business, visit our FAQ page. When you're ready to add it to your marketing toolkit, Banner Day Films is ready to guide you through the entire process.