Why Video Won't Save Your Marketing


Is video right for your business? Will it really improve your marketing results? Here’s a statistic for you… Marketers who use video grow revenue 49% faster than non-video users.

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That's a crazy statistic, right? Like, a no way is that true kind of statistic. Well, it's not entirely true... Not what you expected to hear from a video production company, is it?

So here's why it's not ENTIRELY true. Businesses who use video marketing know that a great video is an incredible tool when combined with effective lead generation and sale funnel tactics. Just shooting a quick video and throwing it up on your website won't get you the results you're looking for. Creating a professional video with a strong, clear message and combining that with a good marketing campaign? BINGO! You've hit marketing gold.

⁣⁣⁣So the truth is that video does help businesses make great strides in their marketing but, like most anything, it doesn't do it on its own. A video, no matter how awesome, is not a magic bullet that will suddenly blow up your sales just by virtue of being video; it should be an integral, well-thought-out part of your marketing strategy.

Some questions to ask yourself…

What is the purpose of this video?
What is my key message?
What do I want the viewer to do after they watch my video?
Where do I plan to use this video?

To learn more about how you can use video for your business, visit our FAQ page. When you're ready to add it to your marketing toolkit, Banner Day Films is ready to guide you through the entire process.

Tara GarwoodComment