White Coffee Creative Brand Story Video

White Coffee Creative is in a growth phase. The owner, Jessica, was originally interested in doing some short social media clips. After our consultation, she decided to jump in with both feet and do a fully produced brand story video to help her connect with potential clients on a more personal level.

We worked on her messaging and brainstormed until we came up with the idea of using question prompts to focus in on the three main facets of who she is as a business owner. This also allowed the video to easily be broken into shorter segments for social media, so she still got the social media videos she originally wanted. We spent the first half of our shoot on location in Patterson Park and at some of the businesses she’s done work for around Fells Point and then recorded some more footage and her interview in her Baltimore apartment. Her cat and two dogs wanted to get in on the action, too! (So, of course, we let them…)

Jessica is currently featuring this video on her website’s main page and used the shorter social media videos to tease her company’s rebrand and new website!

Tara Garwood